A 4-generation family business that had developed a sound reputation and leading market share faced technology displacements and family tensions that constrained revenue, profit, market share, and reputation for market leadership.
The VSA Engagement
The heir apparent was working individually to resolve family challenges and to take on the leadership of the company. He did so after many years of indecision.
VSA coached the 18 executives of the leadership team in our VSA: Vision-Strategy-Action methodology. This enabled executives to lead and manage from the future, and to generate authentic vision, strategy, and project initiatives beyond the plan. This approach particularly impacted sales revenue, profitability, leadership development, and their brand.
The Breakthrough
Family leadership disputes were resolved decisively and appropriately. Developing leaders internally became embedded inside regular training, development, and coaching. “The right people were put on the bus and in the right seats.” The entire sales team took on being coached inside an 8-month breakthrough project which resulted in a 29% increase in revenue and a 29% increase in net profit, above plan, for 7-figure impacts. The company received a 2,000% ROI on their coaching investment.